Top 5 Books and Reference Apps in Europe Q3 2024

In the third quarter of 2024, the Books and Reference app category witnessed notable performances on the unified platform across Europe. Data sourced from Sensor Tower reveals intriguing trends in weekly downloads, revenue, and active users for the top 5 applications in this category.

DeepL: translate & write observed a consistent rise in weekly downloads, beginning at around 123K in early July and peaking at approximately 155K by the end of September. Meanwhile, weekly active users increased from 2.5M to over 2.6M in the same period, indicating a growing user engagement.

Wattpad - Read & Write Stories experienced fluctuations in its weekly revenue, starting at roughly $81K and ending the quarter at a similar figure, despite a mid-quarter dip. Downloads saw a declining trend from about 136K to 54K over the quarter, while active users also decreased from approximately 6.6M to 4.4M, suggesting a reduction in user retention.

Audible: Audio Entertainment maintained a strong financial performance with weekly revenue climbing from $1.3M to nearly $1.5M. Downloads remained stable, with a slight uptick to 118K by the quarter's end, and active users consistently hovered around the 3M mark, indicating a loyal user base.

Amazon Kindle showed variability in both weekly revenue and downloads. Revenue saw a peak of $613K in mid-August before settling at $483K, while downloads ranged between 87K and 113K throughout the quarter. The app's active users fluctuated slightly but remained around 2.2M.

Finally, Яндекс Книги demonstrated a gradual increase in weekly downloads towards the end of the quarter, reaching a peak of approximately 123K. Revenue remained modest but steady, and active users increased from 1.6M to 1.8M, highlighting a growing user interest.

For more in-depth insights into the performance of these apps and others, visit Sensor Tower.